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“Pin” your Path to Success and Growth

Written by Daniel Motes. Posted in SMM (Social Media Marketing/Management)

Pinterest has changed the world with its one stop shop of home décor, crafts, weddings, cars,PIn Your Path to Success marketing tips, and other “pins.” With all of the people who are spending hours exploring “Pinterest,” any size business can successfully utilize the social media platform to market their products or services to an extensively wide audience.
In case you are unaware of what Pinterest is, it is basically an internet based bulletin board that includes pictures, descriptions, and links to websites to whatever the “pinner” chooses. By using photos of your products or of your particular services, you have the ability to bring customers in to a ‘virtual store-room.’ They can share your “pins” with their followers and they can even be “re-pinned” by them. When this starts and continuously happens to numerous pins by multiple users, you enjoy knowing that the visibility of your picture is getting more exposure. The great thing about these “pins” is they are linked back to your official website, which will bring in not only additional internet traffic, but also people who are already interested in what you are offering.
Want to know the best part of using Pinterest as additional marketing for you business? It is completely free. You do not have to pay to become a member and upload “pins.” The entire network is very user friendly so that even the most non-tech savvy person is able to create a board and start “pinning” instantly. However, the job of pinning on Pinterest can get cumbersome and boring if you have an entire load of pins to get up.
Pinterest has become very popular with people who are into social networking. So much so, that it is hard to believe more businesses have not jumped on board to use this particular social network site for their marketing and promotions. There is such a wide array of people using Pinterest for everything from house cleaning tips to traveling destinations to where to find the best shoes that almost any type of business can be successful with the platform to promote their products and services.
If you have not started marketing on Pinterest, you should. You are missing out on a free advertising set up that will reach your target audience with just a couple of clicks. If you would like help with your online bulletin board and ‘pinning,’ then do not hesitate to let our social media experts here at Atlanta SEO Hub know.

The Importance of Keywords

Written by Daniel Motes. Posted in SEO (Search Engine Optimization)

Keyword ImportanceThinking of building a new website or having one built for you? Build it around keywords. Keywords are the search text put into the search engines to find information on the web. Your whole site should be optimized for keywords. Every time you sit in front of your computer to add any content to your site, weather it be blogs or home page content, you should have your list of keywords in front of you so that you can incorporate the keywords or keyword phrases to best optimize for SEO. Essentially, you would want to make a master keyword list to hold on to.

Most people find the short tailed keywords very temping to use but in all actuality, these words are also the most competitive. These keywords would be like “Lawyer” or “Bankruptcy Lawyer”. The word “Lawyer” gets about 50,000 searches per month locally (locally meaning nationally) and the word “Bankruptcy Lawyer” gets about 4,500 searches per month. This is a lot of searches but also they are both very competitive words to go after. I always advise people to go after some long tailed keyword phrases because they are a lot less competitive. These would be phrases like “Bankruptcy Lawyer Atlanta”. This gets the ball rolling and starts to bring in traffic and then as your time or budget increases you can start to go after some more competitive keywords which would be your short tailed words.

If you think about it, unless you do business nationally, you wouldn’t want to rank for some of the more competitive keywords anyways. These words may get you traffic but who wants to use a Bankruptcy Lawyer in Atlanta if they search “Bankruptcy Lawyer” and are in Colorado.

Keywords and phrases are a very essential part of SEO so remember to do your keyword research. This is the first thing to do when kicking off a new campaign.