Mistakes Ruining SMB’s

Written by Cam Wade. Posted in Internet Marketing

Online MarketingSmall and medium size businesses unfortunately close up shop everyday because of mistakes made that ruined their business and forced the closure of the doors. Reportedly, it is only about a 50% chance that a new business launch will make it to the five year anniversary of their startup date. Learn the three mistakes SMB’s make that can cause detrimental results, so you don’t make the same mistakes.

There are precisely three things that can result in major success in small and medium businesses if correctly performed and applied. For the most optimal results, it is recommended that you consult a professional to help you with your online marketing strategy and online presence. The results gained will keep consumers from walking away in the ‘virtual’ business world. It also is good at helping to direct them to your site versus your competitions’.

1. Website Neglect – If you have been neglecting your website and think that it is not important, you are making a monumental mistake that may lead to the shut down of your business. People are demanding that businesses be Ecommerce friendly now days. Ecommerce is the norm, so if you are not on board with this then it is time to contact an expert to help you get started rebuilding your site right away. With the rise in the demand for technology you can rest assured that the professionals are very helpful in verifying their work is valid and their results are accurate.

2. Knowing Your Customer – Does your business have a client list containing the names of your biggest clients? If not, then it is time to make one to be able to provide your website expert. He or she will be able to help you design your website in the way that is necessary for targeting your ideal market audience instead of just grabbing at straws because the customer has not been researched, and there is no focus. It is important to contact a web design consultant because if you do not know your customer and your website reflects that, then consumers will come to your site with the intention of spending money, and in one simple, quick ‘mouse click,’ they are gone because the site did not please them.

3. Underestimating Your Competition – If your website is basic and does not give the consumer what they are looking for, then they are going to go to your competition. Simple as that. Check out your competition- online and a physical location if possible. Take a gander to see who and what they are, what they are offering, and make sure you check out what they are not offering consumers, so you know where you have more of an advantage. Go to an experienced professional in website design and online marketing to help you get the leg up on your competition.

Online marketing is a very time sensitive advertising tool because the consumer has the ability to immediately, without any hesitation or time lapse, click away from the page that is currently not making them happy. In one click they can be on another website that will give them what they are looking for. Some business owners feel that this is no big loss. They truly believe that the situation boils down to ‘a person here and there’ leaving the site with their money is insignificant. But the reality lies in the fact that the amount of people using the internet is staggering, and the ones that leave definitely add up to more than just a few lost dollars. In conclusion, pay attention to more than just your business. Look at what is going on in your industry, check out the competition, and get someone from Atlanta SEO Hub to help you with your business and online marketing needs.

Are You Flushing Your Marketing Funds Down the Drain?

Written by Cam Wade. Posted in Internet Marketing

Target MarketDo you have a saleable product? Are you excited and gung-ho about increasing your bottom line? Are you confident in your online marketing techniques? Do you expect your sales to skyrocket once you implement a fabulous marketing campaign?

Truthfully, none of these questions matter yet. It does not matter if you are spending days, weeks, or even months planning your online marketing campaigns and strategies, if you have not already taken the time to identify your direct target market audience, then you are literally throwing your time and money away. In fact, you must do more than just ‘ID’ your audience. You need to understand them, and know where they are located in order to gain their attention.

Here are some questions you should be asking:

1. Who is going to be the most interested in my product or service?
2. What are their ages?
3. Are they women, men, young adults, older adults, small business owners, or busy moms?
4. What are they most interested in?
5. What is their likely financial state?
6. Where do they live?
7. How much time do they spend online?
8. Do they use mobile technology to search the web?
9. How do they prefer to be marketed to?
10. What do they need to better their lives?
11. What can my company do to help them?
12. Does the majority have anything in common?
13. What are the current trends in my industry?
14. Who is my competition marketing to?
15. What are their lifestyle, values, and ethics?

These are only some of the questions you should use to help you identify ‘your’ consumer market group to target regarding your product. Once you are able to specifically identify, understand, and locate your target market audience, you are in the position to be able to build a complete profile about them.

With this full profile, you will be in a much better state to begin addressing your online marketing strategies. There are many marketing firms that specialize in doing this type of work if you are too busy or overwhelmed to take it on alone. It is critical to ensure that you keep on track with the right communication, follow-up, and proper engagement after you have put in all the hard work to identify and market to your audience. This way you avoid making some costly business mistakes.

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