Many people have heard about PPC for years now, but do not fully understand what it really is, or how it can be useful. Pay-per-click (PPC) is a form of online marketing where an ad is hosted on a website, and the business owner pays for each individual click on the advertisement.
In order to use PPC, business owners bid on specific phrases or keywords that their desired audience uses to locate products or services. The PPC ads are typically listed off to the side of the screen when search results display, show up as ‘banner’ ads, or they are seen under the ‘sponsored’ ad sections on the page. These placements allow them to stand out from the standard links on the page.
PPC advertising is very beneficial to business owners. It brings more attention to your website, but since you only have to pay for each click, there are no ‘wasted’ marketing dollars. Many forms of online marketing include paying a mass amount of money to drive an entire group of people directly to your website, many of which are not even interested in your product or service. This is why PPC is so unique. You can have as many PPC advertisements running as you would like. Their locations, cost per click, and results will vary depending on the keyword you are targeting. For example, someone ordering a PPC ad for computers is most likely going to pay more than a PPC ad for manila envelopes.
PPC campaigns benefits are comprehensive:
- Immediate Search Visibility
- Reduced Costs
- Maximum Return on Ad Spent
- Maximum Depth of Target Keywords
- Reinforce Branding
- Testing Capabilities
- Increase Organic Click-Thru-Rates
- Local to Global Exposure
Pay-per-click advertising is great for small businesses all the way up to corporations. Since there is an ability to set a budget limit, there is no worry about unknowingly exceeding the funds you have available. Even small businesses that have a very limited advertising budget are able to gain an edge over companies with large advertising budgets by utilizing an effective online PPC marketing campaign.
Now that you are completely aware of the full spectrum of advantages that PPC advertising offers businesses of all types and sizes, you should consider hiring a professional online marketing company to head up your PPC advertising.