What is SEO?

Written by Cam Wade. Posted in SEO (Search Engine Optimization)

Search Engine OptimizationIf you are new to online marketing, then you probably have no idea what SEO even stands for. So, let’s get you up to speed. When you are seeking something, someplace or someone online, you simply type the search phrase into your favorite search engine, and then pages and pages of results show up. It’s pretty obvious that the first websites listed from the search engine results are the ones that will get the most amount of clicks, increasing their traffic with ease. It is at the top of these rankings that you want your website to show up so that you have the direct traffic that comes with the high position.
SEO, short for Search Engine Optimization, helps your website climb to the top of the search engine results pages using the best keywords throughout the content you have on your website, blog, and even social media posts. Google and the other main search engines have spiders that crawl pages behind the scenes of the web looking for quality keywords, links, and other information to index websites in the appropriate categories.
There is a variety of ways to increase your rankings with search engines, including:
• Cross linking. (You can increase visibility by link building within your own site by using strong keywords and internal links.)
• Blogging. (Include blogs and informative articles that have widely searched keyword phrases applicable to your business or industry.)
• Using a large variety of keyword phrases that attract your target audience in all content efforts, whether in social media or an article database.
• Updating content frequently. (Fresh content shows that your site is active and up to date.)
It is important to only use quality keywords and honest SEO efforts (referred to as the ‘Whitehat’ method) when trying to increase your website ratings. If a search engine finds that you are using deception or the ‘Blackhat’ methods in order to increase your rankings, you will be penalized or eliminated from the rankings without hesitation. Google often does updates to weed out the sites that are outdated, not relevant or using ‘Blackhat’ methods.
SEO is a great and affordable way to increase your website traffic and grow your business. As a business owner, you want to make sure that the SEO campaign you are considering yields a profitable ROI (Return on Investment). Many businesses will hire companies that specialize in SEO to work on verifying that all website content is optimized with the right keywords and expertise to ensure the best results.

The Importance of Keywords

Written by Daniel Motes. Posted in SEO (Search Engine Optimization)

Keyword ImportanceThinking of building a new website or having one built for you? Build it around keywords. Keywords are the search text put into the search engines to find information on the web. Your whole site should be optimized for keywords. Every time you sit in front of your computer to add any content to your site, weather it be blogs or home page content, you should have your list of keywords in front of you so that you can incorporate the keywords or keyword phrases to best optimize for SEO. Essentially, you would want to make a master keyword list to hold on to.

Most people find the short tailed keywords very temping to use but in all actuality, these words are also the most competitive. These keywords would be like “Lawyer” or “Bankruptcy Lawyer”. The word “Lawyer” gets about 50,000 searches per month locally (locally meaning nationally) and the word “Bankruptcy Lawyer” gets about 4,500 searches per month. This is a lot of searches but also they are both very competitive words to go after. I always advise people to go after some long tailed keyword phrases because they are a lot less competitive. These would be phrases like “Bankruptcy Lawyer Atlanta”. This gets the ball rolling and starts to bring in traffic and then as your time or budget increases you can start to go after some more competitive keywords which would be your short tailed words.

If you think about it, unless you do business nationally, you wouldn’t want to rank for some of the more competitive keywords anyways. These words may get you traffic but who wants to use a Bankruptcy Lawyer in Atlanta if they search “Bankruptcy Lawyer” and are in Colorado.

Keywords and phrases are a very essential part of SEO so remember to do your keyword research. This is the first thing to do when kicking off a new campaign.

You Need a Better Website Ranking. You Need SEO.

Written by Cam Wade. Posted in SEO (Search Engine Optimization)

SEO is the missing pieceWhen is the last time you contacted some search engine marketing professionals? Well, that could explain why your website is not doing quite as well as you would have liked. Unfortunately, some people think that all they need to do is post their website live and then just wait for the people to start pouring in. But it does not work that way. Gaining traffic and business online is a very active procedure, and should be taken very seriously.

  • SEO Companies
    One of the best ways to make sure that your site gets the attention that it deserves is to hire the search engine marketing professionals. They know exactly what to do in order to make your site perfectly suited for being found.

    While the ultimate goal is to be found and see an increase in traffic and business, it is how this is achieved that is the big key in this process. When it comes to Search Engine Optimization, the trick is ranking as highly as possible on the search engine results page. The higher you are, the more people will see you, and the more likely you are to be clicked. There are even numbers to back it.

    Over 80% of people start each of their internet experiences with a search. Every single time. And an additional 80% of people will only click on the top five organic results that come up when they do a search. If your site is not coming up in those top five, your chances of being chosen are less than 20%.

  • Search Engine Optimization Services
    Those search engine marketing professionals can make sure that your site ranks highly through a variety of techniques. They start by tweaking your website, making sure that it is aesthetically pleasing, easily navigable, and has all of the pertinent information on there.

    Then they tie your website in with the keywords that you want to be known and searched for. They help you to create content, like a relevant and regularly updated blog. And help you to become noticed by other blogs and businesses. In doing so, they will reference you independently, which can greatly help your rankings.

  • ROI Through SEO
    For all of the time and effort put in by the SEO team, the amount of money that you pay for the services pales in comparison. This makes the ROI of SEO incredibly high. Not to mention the amount of money that you can see after all of the business starts pouring in with that successful SEO campaign.

SEO just may be that missing piece of the puzzle that you could not find. It could be just the process that you need in order to get your business found on the internet. With an effective SEO campaign working, it may make all the difference in the world. What have you got to lose? Contact an SEO team today. You have only business to gain.

Get Others Talking About Your Business

Written by Cam Wade. Posted in SEO (Search Engine Optimization)

A blog is a discussion or informational site published to the web. Blogging is a great way to get customers / audience involved in your company and to get people talking about your company. It is a way to publish content and to receive feedback. If you are not blogging, then you have no say so in what is being said about you. If bad things are being said about you or your business, then you have no way to turn those comments around into positive feedback if you are not actively blogging. Just as much as a blog can help your business, it can also hurt you. If you don’t have time for it, then don’t start one in the first place. There is nothing worse then your customers seeing that the last time you updated your blog was six months ago or a year ago, etc.

To start your blog, you want to select a layout. There are a few different layouts to choose from but make sure you don’t have too much going on at one time. Unless you have tons of great info to put in, you may want to stay away from, say a three column layout. This would require a lot of information to incorporate. Just like your main site, you would want a “call to action” before the fold of your blog. By this, I mean, you would want a contact form (maybe in the sidebar somewhere) and a way for your audience to subscribe to your blog. You will also want to have a blogroll. This would be a list of other sites that would have related information including your main site if you have one. You don’t want to just send people to other sites though; actually send them to the page in that site or blog that relates to your blog so that it flows and your readers are not pushed away.

Try posting more blogs to add more content to your website. The search engines love to see new content each time they return to your site. This will keep them coming back and continuing to crawl your page. Most importantly though, remember to write for the users. Write about things that are interesting or at least make the things you are blogging about interesting or worth reading. This will get people talking and commenting about your blog which is the goal you want to achieve.

Happy Blogging!

Need a Little SEO? Hire the Right Company To Come in and Do the Best Job Possible.

Written by Atlanta SEO Hub. Posted in SEO (Search Engine Optimization)

Hire The Right SEO CompanyWhere does your website rank on the search engine results page? Well, you are not going to see an increase in ranks all on your own. You have to work on it. You have start an SEO campaign to get things moving. Before you just blindly try to start a search engine optimization campaign all on your own, however, perhaps it is best to know what you are getting yourself into.

Professional search engine marketing is an in-depth and complex process that utilizes many aspects of the internet in order to raise your rank. For instance, if you do not know anything about pay-per-click (PPC) management or search engine optimization services, you will not be able to do much to change your ranking. But SEO companies do know about these things, and they know how important they are.

PPC management is a form of advertising that is inexpensive, highly effective, and offers a decent return on investment. It involves hiring a company to place your ads in highly trafficked locations, which will then make sure that your ad is exposed, and will even get a healthy amount of clicks, bringing those clickers to your site. The best part is that you do not pay a penny until someone clicks on your ad. You do not pay unless you get results.

Aside from PPC, other professional search engine marketing techniques can be utilized in order to get your rank higher in the search results. And that will, in turn get you the increased traffic that you need in order to see an improvement in sales. But what is it about the rank that means you will see better business and traffic?

Very simply, over 75% of people click on one of the top five links on a search engine results page. You want that high ranking just so you can get those clicks. A Pew Internet survey found that nearly 60% of people research a service or product online, meaning that, if you are found in search results, you will get that much more exposure to potential clients.

With that information, do you think that it would be a good idea to start an SEO campaign sometime soon? The longer that you wait, the more money you are losing. So you only have yourself to blame if you do not hire an SEO company to get your business found online.

Get the Word Out About Your Business With SEO

Written by Cam Wade. Posted in SEO (Search Engine Optimization)

Get the Word Out About Your Business With SEO
With the passing of every second, online users conduct 1,890 searches, as reported by comscore qSearch. Of those seemingly countless people using search engines, a significant portion, 42%, select the website with the highest ranking. It is for this very reason that online search engine optimization is so crucial for small businesses that want to get the word out about their products and enable more customers to see them as a viable option.

With this mind, it may be wise to invest in a search engine optimization service that focuses on overall content quality and relevance as the focal point of its online marketing campaigns. In fact, 41% of B2C marketing professionals consider SEO to be the greatest contributor to the creation of leads.

With quality strategies in place, predicated by relevant keywords and backlinks, among other things, you may begin to see results and ROI through SEO. This way, you don’t have to rely on advertisements, or paid search results at the top of the page, which four out of five users of search engines bypass in favor of organic results.

Essentially, it comes down to using the methods that actively engage prospective customers who are interested in the products and services you offer. People who use the web to make purchasing decisions can’t consider your business if they don’t see it on the screen as one of the available options. If you have additional questions, comments, or suggestions about online search engine optimization, share them in the forum below.

Get the Word Out About Your Business With SEO

Written by Sasko Adnonov. Posted in SEO (Search Engine Optimization)

Get the Word Out About Your Business With SEO
With the passing of every second, online users conduct 1,890 searches, as reported by comscore qSearch. Of those seemingly countless people using search engines, a significant portion, 42%, select the website with the highest ranking. It is for this very reason that online search engine optimization is so crucial for small businesses that want to get the word out about their products and enable more customers to see them as a viable option.

With this mind, it may be wise to invest in a search engine optimization service that focuses on overall content quality and relevance as the focal point of its online marketing campaigns. In fact, 41% of B2C marketing professionals consider SEO to be the greatest contributor to the creation of leads.

With quality strategies in place, predicated by relevant keywords and backlinks, among other things, you may begin to see results and ROI through SEO. This way, you don’t have to rely on advertisements, or paid search results at the top of the page, which four out of five users of search engines bypass in favor of organic results.

Essentially, it comes down to using the methods that actively engage prospective customers who are interested in the products and services you offer. People who use the web to make purchasing decisions can’t consider your business if they don’t see it on the screen as one of the available options. If you have additional questions, comments, or suggestions about online search engine optimization, share them in the forum below.

Get the Word Out About Your Business With SEO

Written by Atlanta SEO Hub. Posted in SEO (Search Engine Optimization)

Get the Word Out About Your Business With SEO
With the passing of every second, online users conduct 1,890 searches, as reported by comscore qSearch. Of those seemingly countless people using search engines, a significant portion, 42%, select the website with the highest ranking. It is for this very reason that online search engine optimization is so crucial for small businesses that want to get the word out about their products and enable more customers to see them as a viable option.

With this mind, it may be wise to invest in a search engine optimization service that focuses on overall content quality and relevance as the focal point of its online marketing campaigns. In fact, 41% of B2C marketing professionals consider SEO to be the greatest contributor to the creation of leads.

With quality strategies in place, predicated by relevant keywords and backlinks, among other things, you may begin to see results and ROI through SEO. This way, you don’t have to rely on advertisements, or paid search results at the top of the page, which four out of five users of search engines bypass in favor of organic results.

Essentially, it comes down to using the methods that actively engage prospective customers who are interested in the products and services you offer. People who use the web to make purchasing decisions can’t consider your business if they don’t see it on the screen as one of the available options. If you have additional questions, comments, or suggestions about online search engine optimization, share them in the forum below.

Short Link Building Summary

Written by Atlanta SEO Hub. Posted in PPC (Pay Per Click), SEO (Search Engine Optimization)

search engine optimization

Link Building: FAQ’s

What is Link Building?

The very basic definition of link building is the gradual placement of links on various websites all over the internet that all lead back to your website. While many businesses online choose to ignore utilizing a link building campaign, others are already keenly aware that it is one of the best ways to get quality traffic. Many companies choose to use link building as their primary source of marketing.

Google