A blog is a discussion or informational site published to the web. Blogging is a great way to get customers / audience involved in your company and to get people talking about your company. It is a way to publish content and to receive feedback. If you are not blogging, then you have no say so in what is being said about you. If bad things are being said about you or your business, then you have no way to turn those comments around into positive feedback if you are not actively blogging. Just as much as a blog can help your business, it can also hurt you. If you don’t have time for it, then don’t start one in the first place. There is nothing worse then your customers seeing that the last time you updated your blog was six months ago or a year ago, etc.
To start your blog, you want to select a layout. There are a few different layouts to choose from but make sure you don’t have too much going on at one time. Unless you have tons of great info to put in, you may want to stay away from, say a three column layout. This would require a lot of information to incorporate. Just like your main site, you would want a “call to action” before the fold of your blog. By this, I mean, you would want a contact form (maybe in the sidebar somewhere) and a way for your audience to subscribe to your blog. You will also want to have a blogroll. This would be a list of other sites that would have related information including your main site if you have one. You don’t want to just send people to other sites though; actually send them to the page in that site or blog that relates to your blog so that it flows and your readers are not pushed away.
Try posting more blogs to add more content to your website. The search engines love to see new content each time they return to your site. This will keep them coming back and continuing to crawl your page. Most importantly though, remember to write for the users. Write about things that are interesting or at least make the things you are blogging about interesting or worth reading. This will get people talking and commenting about your blog which is the goal you want to achieve.