Small and medium size businesses unfortunately close up shop everyday because of mistakes made that ruined their business and forced the closure of the doors. Reportedly, it is only about a 50% chance that a new business launch will make it to the five year anniversary of their startup date. Learn the three mistakes SMB’s make that can cause detrimental results, so you don’t make the same mistakes.
There are precisely three things that can result in major success in small and medium businesses if correctly performed and applied. For the most optimal results, it is recommended that you consult a professional to help you with your online marketing strategy and online presence. The results gained will keep consumers from walking away in the ‘virtual’ business world. It also is good at helping to direct them to your site versus your competitions’.
1. Website Neglect – If you have been neglecting your website and think that it is not important, you are making a monumental mistake that may lead to the shut down of your business. People are demanding that businesses be Ecommerce friendly now days. Ecommerce is the norm, so if you are not on board with this then it is time to contact an expert to help you get started rebuilding your site right away. With the rise in the demand for technology you can rest assured that the professionals are very helpful in verifying their work is valid and their results are accurate.
2. Knowing Your Customer – Does your business have a client list containing the names of your biggest clients? If not, then it is time to make one to be able to provide your website expert. He or she will be able to help you design your website in the way that is necessary for targeting your ideal market audience instead of just grabbing at straws because the customer has not been researched, and there is no focus. It is important to contact a web design consultant because if you do not know your customer and your website reflects that, then consumers will come to your site with the intention of spending money, and in one simple, quick ‘mouse click,’ they are gone because the site did not please them.
3. Underestimating Your Competition – If your website is basic and does not give the consumer what they are looking for, then they are going to go to your competition. Simple as that. Check out your competition- online and a physical location if possible. Take a gander to see who and what they are, what they are offering, and make sure you check out what they are not offering consumers, so you know where you have more of an advantage. Go to an experienced professional in website design and online marketing to help you get the leg up on your competition.
Online marketing is a very time sensitive advertising tool because the consumer has the ability to immediately, without any hesitation or time lapse, click away from the page that is currently not making them happy. In one click they can be on another website that will give them what they are looking for. Some business owners feel that this is no big loss. They truly believe that the situation boils down to ‘a person here and there’ leaving the site with their money is insignificant. But the reality lies in the fact that the amount of people using the internet is staggering, and the ones that leave definitely add up to more than just a few lost dollars. In conclusion, pay attention to more than just your business. Look at what is going on in your industry, check out the competition, and get someone from Atlanta SEO Hub to help you with your business and online marketing needs.